Tuesday, May 14, 2013

To Stage or Not To Stage That is The Question??

Every time, I meet with prospective home sellers one of the most important things we discuss is the appearance of the home. Now some homes, I walk into are an absolute dream! It can't get much better than this. These type of homes are clean, inviting and well decorated and appeal to the masses. Then there are the homes that you walk into that have absolutely no personality, zilch, nil, nothing! This can be a real challenge and a difficult discussion to have with a home seller unless they "get it" and realize they never decorated...I have a room like this. Do you know what I am talking about? Then there are the home sellers that just need a little tweaking. Finally, there is the vacant home, the one that is vacant and void of any furnishings. These are the most difficult to sell. They are the easiest to show but on average they sit on the market longer. According to stagedhomes.com it takes 130 days to sell a home that is not staged and only 23 days to sell the home if it is staged. These stats are based on today's market.

I recently sold a condo in South Boston that we initially tried to sell with the tenant still occupying the home. Although, the home was neat and very clean it did not show very well. The tenant was half moved out so the home was void of any personality. I suggested to the seller that we stage it. Initially, we were going to sell it and just set up beds in the bedrooms. THEN I met with a stager who set me straight as well. She used flowery words like it needs to be a happy place, you want it to be happy. It needs to drawer you in...well she is 110% correct. The photos below show a condo which is great property and how it was transformed through staging. The home went under agreement within in 5 days of being staged after sitting on the market for 2 months. The sellers saved themselves a hefty price reduction.

Check out some of these photos!
So, many home buyers came in and said that the 2nd bedroom was too small etc. and you can't fit a Queen Size bed...WRONG! It did not matter how many times I told them that it could or even if I traced it out...buyers still could not envision it. The proof is in the pudding...or should I say photos...
2nd Bedroom Before Staging

2nd Bedroom After

Another area where buyers could not figure out was how to set up the living area to make it a warm and inviting space.

Living Room Before

Living Room After

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